Your game needs a press kit
What's in your Steam game press kit
Auto-generated from your Steam store page. Updates whenever you push changes. Everything a journalist needs, one link away.
Screenshots & Logos
Every image from your store page, plus any you upload. High-res, ready to publish.
Fact Sheet
Title, genres, platforms, release date, price, developer, publisher. Pulled from Steam.
Trailers
All your Steam trailers embedded and linked. No hunting for YouTube URLs.
ZIP Download
One click, all assets. Journalists grab what they need without emailing you back.
From the blog
Guides on marketing your game and getting press coverage.
Steam's algorithm filters games by language support. If your store page is English-only, you're invisible to over 60% of the platform's users.
Most indie devs approach press outreach wrong. Here's what actually works: who to target, when to reach out, and how to write a pitch that gets opened.
Frequently asked questions
Yes. Press kits are free for every Steam game, forever. No credit card, no trial, no limits on how many games you add. We are building paid tools for developers who want more from their Steam page, but the press kit stays free.
No. Any game with a public Steam store page works, including Coming Soon and Early Access titles. If you have a Steam app ID, you can generate a press kit.
We pull screenshots, descriptions, trailers, and metadata from your public Steam store page. When you update Steam, your press kit updates too.
Yes. Every press kit has a Download button that gives them a ZIP with screenshots, logos, and a fact sheet. One click, no back-and-forth emails.
Try it on your game
30 seconds. No signup. Just paste your URL.
Press kits are just the start. More tools for your Steam page are coming this year. Create a free account to save your press kit and get notified when new tools launch.